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  • Sale! digital marketing

    Certificate Course in Digital Marketing

    Original price was: ₹14,999.00.Current price is: ₹9,999.00.

    A  Certificate Course in Digital Marketing at IICE Computer Education involves considering the latest trends, tools, and strategies in the field. Here’s a potential outline with some unique content ideas:

    1. Introduction to Digital Marketing
      • Overview of digital marketing landscape
      • Evolution and importance of digital marketing
      • Understanding digital marketing channels
    2. Website Development and Optimization
      • Basics of website creation using platforms like WordPress
      • SEO fundamentals: keyword research, on-page optimization, link building
      • Website analytics: using tools like Google Analytics to track performance
    3. Content Marketing
      • Creating compelling content for different platforms (blog posts, videos, infographics)
      • Content distribution strategies
      • Content calendar planning and management
    4. Social Media Marketing
      • Platform-specific strategies for Facebook, Instagram, Twitter, LinkedIn, etc.
      • Social media advertising: targeting, ad formats, budgeting
      • Community management and engagement techniques
    5. Email Marketing
      • Building an email list and segmentation
      • Designing effective email campaigns
      • Automation and personalization in email marketing
    6. Search Engine Marketing (SEM)
      • Introduction to Google Ads and Bing Ads
      • Keyword research for PPC campaigns
      • Ad copywriting and A/B testing
    7. Influencer Marketing
      • Identifying and collaborating with influencers in your niche
      • Negotiating partnerships and measuring ROI
      • Avoiding common pitfalls in influencer marketing
    8. Analytics and Data-driven Marketing
      • Understanding key metrics and KPIs
      • Data analysis tools and techniques
      • Using data to optimize marketing campaigns
    9. Mobile Marketing
      • Mobile website optimization
      • SMS marketing best practices
      • Mobile app marketing strategies
    10. E-commerce Marketing
      • Setting up and optimizing an e-commerce website
      • Conversion rate optimization (CRO) strategies
      • Shopping ads and product listing optimization
    11. Digital Marketing Strategy and Planning
      • Developing a comprehensive digital marketing plan
      • Budget allocation and resource planning
      • Long-term growth strategies and adapting to market changes
    12. Emerging Trends in Digital Marketing
      • Voice search optimization
      • AI and machine learning in marketing
      • Augmented reality (AR) and virtual reality (VR) marketing opportunities

     

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